Archive for tag: digital marketing

The Web Analytics Elephant

2 September, 2010 (13:52) | Web Analytics | By: Michael

There is an Indian parable about some blind men all trying to describe an elephant. Each of them focused on one aspect of the elephant and never understood the entire elephant for what it really was.
This story reminds me of arguments about what web analytics is and the role of the web analyst.
There are many [...]