Mymotech

One of the things that frequently gets clouded in all the hype about web analytics tools and packages is what does a business need anyway? At the E-metrics summit in Santa Barbara Xavier Cassinova spoke about his experiences both as a web analytics vendor and now as the president of a new startup business. He talked about a disconnect between what web analytics vendors were trying to sell and what business owners wanted to buy.

So the question is, what do businesses need online? The answer is money.
Businesses need more money. And they need information on how to get more money.

How can web analytics do that? I am glad you asked. The primary way is to measure conversion. What you have to do is start peeling the conversion banana to get a better understanding of factors that lead to or take away from conversion.
Another thing that matters a lot is retention. If you can give customers that convert a reason to convert again you are pretty much guaranteeing success on the web.

Ok this post didn’t come out as organized as I intended. I may take another shot at it. In the meantime, lets focus our analytics on what really matters. Making Money.