So, I logged into my Google Analytics account today, and saw a message about how they are going to be upgrading the Google Analytics interface over the next few weeks.
However, I wonder what is going to change, because they just said that they are introducing the new user interface.
But if they are improving things, here are some things I would love to see.
- Put all organic search engine reporting together. I have already blogged about this, and it is annoying. POST: Is Google really as good as other tools
- Make a more viable export option. The current options are craptastic, and require lots of finagling to get started doing some number crunching.
- Allow me to save some of my more common report level filters. It is lame to have to type them in again week after week to get the same data.
- Make it possible for me to customize my view. Just having the ability to arrange the reports how I like to go through them would save me a lot of time. Also, remembering how many rows I want to see for a particular report would be nice.
- And this one is a biggie. Give me some sort of direct query capability so that I can go after report data with other tools and integrate them how I want to. This doesn’t need to be hard. A simple REST or SOAP API and we could be on our merry way.
Keep in mind that Google Analytics is not my main analytics tool. I don’t even use it for my clients. So, if I have said something glaringly wrong, I would be delighted to know that there is a way to do that thing.
4 Comments
Well, I think four of your five items have been addressed, right? :)
Well, I don’t get the leet hookups like you, so I am still waiting for my account to be migrated to the new version.
Well, v2 only generates reports of 100 rows, eg, stats on 100 pages – I have 1500. Useless.
With that many rows, I’m thinking that you really ought to export. Or filter.
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