Google Analytics redesign: What I want

So, I logged into my Google Analytics account today, and saw a message about how they are going to be upgrading the Google Analytics interface over the next few weeks.
However, I wonder what is going to change, because they just said that they are introducing the new user interface.
But if they are improving things, here are some things I would love to see.

  1. Put all organic search engine reporting together. I have already blogged about this, and it is annoying. POST: Is Google really as good as other tools
  2. Make a more viable export option. The current options are craptastic, and require lots of finagling to get started doing some number crunching.
  3. Allow me to save some of my more common report level filters. It is lame to have to type them in again week after week to get the same data.
  4. Make it possible for me to customize my view. Just having the ability to arrange the reports how I like to go through them would save me a lot of time. Also, remembering how many rows I want to see for a particular report would be nice.
  5. And this one is a biggie. Give me some sort of direct query capability so that I can go after report data with other tools and integrate them how I want to. This doesn’t need to be hard. A simple REST or SOAP API and we could be on our merry way.

Keep in mind that Google Analytics is not my main analytics tool. I don’t even use it for my clients. So, if I have said something glaringly wrong, I would be delighted to know that there is a way to do that thing.

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Comments (4) to “Google Analytics redesign: What I want”

  1. Well, I think four of your five items have been addressed, right? :)

  2. Well, I don’t get the leet hookups like you, so I am still waiting for my account to be migrated to the new version.

  3. Well, v2 only generates reports of 100 rows, eg, stats on 100 pages - I have 1500. Useless.

  4. With that many rows, I’m thinking that you really ought to export. Or filter.

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