Archive for category: Web Analytics

Pass the Cookies: Interpreting Comscores Cookie Press Release

27 April, 2007 (17:51) | Web Analytics | By: Michael

Comscore recently published a press release about 1st and 3rd party cookie deletion rates that they measured in the month of December.
Here are the important details.

Duration: December 2006
Sample Size: 400,000
Sample Site: Portal with content and an Ad serving 3rd party cookie
Average number of 1st party cookies per computer measured: 2.5 (100 visitors becomes 250 visitors)

So, [...]

Five things I am doing instead of posting to my blog

9 April, 2007 (09:37) | Web Analytics | By: Michael

The old put your name on it and you will take better care of it thing is not working. But in the interests of letting everyone know I am still alive, here is a quick list on what I have been up to lately.

I read a lot. You can have copies of my OPML file [...]

Is Google Analytics really as good as other tools?

5 February, 2007 (23:43) | Web Analytics | By: Michael

Well, this is a blog about web analytics, so I guess a web analytics type post is in order.
Since Google Analytics came out last year, there has always been a question:
Isn’t Google Analytics just as good as other web analytics tools that cost more?
And while there are many different answers to that question, I ran [...]

Gatineau: Quick Thoughts

16 January, 2007 (11:26) | Web Analytics | By: Michael

I wanted to quickly jot down some quick notes about Gatineau, Microsoft’s new web analytics tool, that is in pre-alpa.
I think we all know that Microsoft is doing this to follow in Google’s footsteps to provide a tool that will encourage advertisers to spend more money on their respective ad delivery systems. Unfortunately for Microsoft, [...]

A new year of blogging

2 January, 2007 (15:13) | Blogging, Web Analytics | By: Michael

It could probably be said that it is a new year of blogging for half the year, if previous years are any indication. But I will stick with it, and keep this blog going on the off chance that I will eventually have something to say.
One of the things I have notices other bloggers doing [...]

How can web analytics help a business?

26 July, 2006 (11:36) | Web Analytics | By: Michael

Post about how web analytics can really help businesses

Emetrics follow up: Putting information in the right hands

21 July, 2006 (07:29) | Web Analytics | By: Michael

Post about getting web analytics information to the right users.

Emetrics Summit: Well Worth it

28 April, 2006 (10:44) | Web Analytics | By: Michael

Post about the recent Emetrics Summit in Santa Barbara

Google Analytics brings more attention

23 March, 2006 (11:01) | Web Analytics | By: Michael

Post about how Google is bringing more attentions to Web Analytics.

Live Dot Com is Frustrating me

22 March, 2006 (01:03) | SEM-SEO, Web Analytics | By: Michael

Post about how Live.com is not including search phrases in the referring URL.