Mymotech

Starcom, Tacoda, and Comscore jointly published a study yesterday revealing that 6% of the online population accounts for 50% of all display advertising clicks. This audience fits the demographic of 25-44 and household income less than $40,000 annually. Additional details regarding this segment are that their online buying is not proportionate to time spent online, [...]

Every one’s favorite analyst, Dylan Lewis, started a Web Analytics Wiki back in June 2007. When it launched I thought it was a great idea. A community around web analytics that was a living breathing Wiki. Well then I got busy again and forgot about it. A couple of weeks ago I remembered the web [...]

Two of my favorite web analytics stars are at it again. It wasn’t difficult to see before that the divergence in their thinking centered around Eric Peterson stating that Web Analytics is hard, and Avinash Kaushik stating that web analytics is complex, and now it is out in the open.

But what is truly at issue [...]

Accenture announced today that they are acquiring Maxamine and Memetrics.
Maxamine is a company that audits a web site with a very specialized crawler, identifying where tags are missing and much more.
Memetrics is a Multi-Variate Testing vendor that has some pretty big name clients.
Overall a really good move for Accenture, if they can leverage the potential [...]

If your feed reader is anything like mine, you have no problem getting up to the second SEO info, but my fellow web analytics bloggers are usually a little more taciturn. There are good reasons for this. A good web analytics post takes time to write. It is not some quick rant on why Google’s [...]

Like a small child quivering alone in his dark bedroom while mommy and daddy yell at each other in the den, I have marked with concern the recent blog posts coming from Eric Peterson and Avinash Kaushik.
To be fair, it would appear that the first blow was struck by Avinash in his post entitled “Web [...]

It has been a very eventful past few months. And Like Mike Keyes I am trying to get up the gumption to post more. Here’s a run-down on my recent whatevers.

Got a new job, and have begun the transition to Chicago. And while the switch was not fomented by money it is nice to see [...]

There have been many discussions about what is the value of web analytics. In fact there is a very interesting Forrester report that shows a significant ROI on a full time web analyst.
But in reality implementing a web analytics tool, producing reports, and even looking at those reports with an analytical eye does not actually [...]

Avinash Kaushik has recently published his top 10 Web Analytics Blogs. And while I am not on that list, it is interesting to see the emerging debate that it has sparked. The ranking factors for Avinash’s list are comprised of some wrangling of Feedburner subscribers and Technorati rank. But let’s face it ranking anything in [...]

So, I logged into my Google Analytics account today, and saw a message about how they are going to be upgrading the Google Analytics interface over the next few weeks.
However, I wonder what is going to change, because they just said that they are introducing the new user interface.
But if they are improving things, here [...]