Mymotech

Accenture announced today that they are acquiring Maxamine and Memetrics.

Maxamine is a company that audits a web site with a very specialized crawler, identifying where tags are missing and much more.

Memetrics is a Multi-Variate Testing vendor that has some pretty big name clients.

Overall a really good move for Accenture, if they can leverage the potential of these two companies.

To me, it is a good sign that these acquisitions continue to happen. The space has so many “little” players, and with these consolidations the web analytics industry is “growing up” so to speak. Doesn’t it make you wish you had launched a web analytics solution six or seven years ago?