About Michael Helbling
I am a web analytics expert and a Sr. web analyst near Madison, WI.
I am good at:
Using web analytics data to drive site performance improvement
Developing and implementing web analytics processes
Mentoring and training others to kick ass in web analytics
I am:
A member of the Web Analytics Association
A speaker at the WebTrends Customer Conference 2006
A member of The WebTrends Customer Advisory Board
A member and panelist of The Cleveland Web Association
My Story
A few years ago in the late spring, I was sitting on the back porch with an old college buddy, Mike Gustafson. Mike was telling me about how hard it was to find qualified business analysts in the current job market. I remember telling him, “I bet I could do that.”
We talked a lot more over the next two weeks, and the result was getting hired at Brulant. It was the best thing that has ever happened in my career. When I came aboard, I was asked if I could start doing some investigation into web analytics. Within three months I was doing regular consulting on web analytics. In six months it was all I did at Brulant, and I have never looked back.
I am amazed at the series of events that led to my getting involved in the field of web analytics. I am one of the luckiest people in the world.
You can contact me at mymotech @ GMAIL com.
Some other ways to connect with me:
Disclaimer: The views and opinions expressed on this blog in no way reflect the views or opinions held by my employer.