These are some of my thoughts related to Avinash’s recent post about how to make HiPPOs hungry for more web site analysis and optimization.
I think this goes deeper than employing this or that tactic or strategy to advance web analytics. It is fundamentally how to get business decisions to be made in your favor and [...]
Surprise! Surprise! I recently had a chance to do some analysis of reporting tasks when done with Google Analytics vs. WebTrends. The idea here was to see if I could save some money using Google Analytics for web analytics reporting. Make sure to read at the bottom for caveats galore.
The Challenge
Compare reporting effort between Google [...]
I love web analytics. It is one of my life’s highlights to have gotten involved with it when it was still fairly young, all the way back in 2004. For all of you that are longer in the tooth than I am, before scoffing just think about what was available online back then. Basically a [...]
Starcom, Tacoda, and Comscore jointly published a study yesterday revealing that 6% of the online population accounts for 50% of all display advertising clicks. This audience fits the demographic of 25-44 and household income less than $40,000 annually. Additional details regarding this segment are that their online buying is not proportionate to time spent online, [...]
Every one’s favorite analyst, Dylan Lewis, started a Web Analytics Wiki back in June 2007. When it launched I thought it was a great idea. A community around web analytics that was a living breathing Wiki. Well then I got busy again and forgot about it. A couple of weeks ago I remembered the web [...]
Two of my favorite web analytics stars are at it again. It wasn’t difficult to see before that the divergence in their thinking centered around Eric Peterson stating that Web Analytics is hard, and Avinash Kaushik stating that web analytics is complex, and now it is out in the open.
But what is truly at issue [...]