Archive for month: September, 2007

There is no ROI for web analytics

28 September, 2007 (10:31) | Web Analytics | By: Michael

There have been many discussions about what is the value of web analytics. In fact there is a very interesting Forrester report that shows a significant ROI on a full time web analyst.
But in reality implementing a web analytics tool, producing reports, and even looking at those reports with an analytical eye does not actually [...]