Archive for month: April, 2007

Pass the Cookies: Interpreting Comscores Cookie Press Release

27 April, 2007 (17:51) | Web Analytics | By: Michael

Comscore recently published a press release about 1st and 3rd party cookie deletion rates that they measured in the month of December.
Here are the important details.

Duration: December 2006
Sample Size: 400,000
Sample Site: Portal with content and an Ad serving 3rd party cookie
Average number of 1st party cookies per computer measured: 2.5 (100 visitors becomes 250 visitors)

So, [...]

Five things I am doing instead of posting to my blog

9 April, 2007 (09:37) | Web Analytics | By: Michael

The old put your name on it and you will take better care of it thing is not working. But in the interests of letting everyone know I am still alive, here is a quick list on what I have been up to lately.

I read a lot. You can have copies of my OPML file [...]